top of page

2025 Price & Service Update

Writer's picture: Nick BellNick Bell
2025 price and service changes

During 2024 more than 500 UK adults subscribed to our innovative and efficent service. On 1st January 2025 some of our prices and services will change.


Good news - we have been able to freeze fees for most subscribers and keep increases to a minimum.


1. No price increase for current subscribers to the Hormone Advisory Plan 🎉

We very much appreciate your support, so for current subscribers the price for the Hormone Advisory Plan is not changing. For new subscriptions only, from 1.1.2025, it will increase to £109 per month or £1090 annually. This is to cover increased insurance and service costs.


Switch to annual payment before 31.12.24 to get the current annual price of £990.


2. New subscription plan including private blood tests introduced 🥳

Following your feedback we are introducing a new Hormone Advisory Plus subscription at £149 monthly or £1490 annually. This has the same features as your current Hormone Advisory subscription but also includes FOUR private blood tests per year, with a nurse home visit to take your blood sample (blood test value £450+).


You told us you love the convenience of our private tests with a nurse visit to your home. This new plan lets you avoid inconvenient GP blood tests and spreads costs over the year.


3. New PAYG options for surgery referrals, gender letters and GRC reports 📄

From 1.1.2025 all subscribers will be able to Pay As You Go for specialist sessions such as:


- surgery referral letters

- gender marker change letters

- medication travel letters

- gender recognition certificate report


Prices for these PAYG services will be available on our website from 1.1.2025.


4. Private blood test prices change 💉

- Test type 1 (comprehensive) increases £2 from £155 to £157

- Test type 2 (interim) increases £1 from £99 to £100


Both types of private nurse test will be included in the new Hormone Advisory Plus subscription. This will be £149 monthly and includes up to four tests per year.


5. Life Advisory Plan is withdrawn 🚫

The current £149 Life Advisory Plan is being withdrawn. Current subscribers to this plan will be switched to the Hormone Advisory Plus Plan at their request.


6. New pharmacy partner to reduce medication costs 💊

You’ve told us that increasing pharmacy prices are of concern. In 2024 we have seen retail prices for medication increase significantly. To help counter this for our subscribers we are working with a new, larger UK mail order pharmacy in order to minimise your medication costs. This new partner should also bring improved delivery services. More news soon!.


As always, you can manage your subscription yourself 24/7 in your account on our website.


If you have any questions about these changes just get in touch.

42 views
bottom of page